How to increase your event attendance?

Events are a time for individuals to come together, build connections and learn something new. As an event planner, low attendance is so frustrating at times. You’ve spent a large amount of money and months of planning to create your best event yet, and the attendance is not what you hoped for. In fact, many event planners measure the success of their event based on attendee satisfaction. Getting to know your target audience and determining how to reach it is crucial to increasing your event attendance and hosting a successful event. I’ve compiled a few ways for you to increase event attendance and ensure as many people as possible can enjoy everything you’ve put together.

1. Get to know your audience so you can market your event to the right audience. When it comes to sponsors, attendees, speakers, employees, influencers, companies and more…you will not interact with these audiences in the same way as they will not be interested in your event for the same reasons. It is therefore important to determine how to entice and speak to each of these different audience niches.

2. Choosing the right speakers is an important part of your event. Some people may be attending your event seeking to learn from or interact with people they could not otherwise access.

3. Ticket price should reflect the quality of what you are putting together while comparing fairly to what is already being offered on the market. Due to the inflation and recession experienced during and after the pandemic, individuals are more likely to look at their expenses more closely. Of course, not all consumers will behave the same, some will always go with expensive ticket prices and others will go with the cheapest one, but most will usually settle in between. It is important to ensure that your event is optimally priced and is a reflection of the expertise and experience you will be presenting to your audience whether it’s for a panel discussion, networking event or product launch.

4. Work with sponsors. There are 4 areas for sponsorship opportunities; brand, content, exhibitor or experiential. Each can help you increase your event awareness by sharing it with their audience through diverse platforms. Sponsors could even become your next speaker, so make sure to leverage opportunities with them, cherish collaborations and offer them quality value!

5. Promote the right content to the right audiences. The right content will help you drive engagement before, during, and after your event. Promote your event on different platforms so you can reach your audience at different times of the day. Create the right content for the right audience and watch your event attendance grow!

Planning an event takes a lot of time and effort. Make sure you go the extra mile and ensure as many people as possible experience everything you just put together!

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